How to Speak, Market, and Sell Human to Human. The world of marketing is changing. As more and more people are using social media and other online tools to interact with brands, marketers can no longer rely on traditional advertising tactics. In fact, according to MarketingProfs, 93% of consumers say that advertising has little or no influence on their purchase decisions at all. What does this mean for you? It means that as a marketer, your job is harder than ever before: instead of just promoting your product or service via paid ads (which often don
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