Stop obsessing over keywords, and create original content. Creating content that sells is a delicate balance of art and science. On the one hand, you want to create something so compelling that it naturally rises to the top of search results. On the other, you need to use keywords that will help your audience find your work in their Google searches.
Create Content with Keywords in Mind
When it comes to keywords, the worst thing you can do is ignore them.
However, if you obsess over keywords, it can lead to a lot of problems too. You have to find a balance between keyword optimization and creating interesting content that people actually want to read.
To help you find this balance, I’ll share some tips on how to approach content creation with keywords in mind without going overboard on keyword optimization:
Consider the Goals of Your Content
When it comes to creating content, there are four factors you should consider:
- Will this content appeal to my ideal customers?
- Is this content going to help me reach my business goals?
- Is this content going to build trust with my audience and build an authentic brand, or is it just an attempt at getting more traffic?
Balance Different Types of Content
When you’re writing content, there are many different types of content that can be useful. Some of the more popular ones include:
- How-to posts
- List posts (such as