Have you ever heard that red makes you angry, or blue is soothing? If you have then this is due to neuromarketing? Companies have been using neuromarketing to elicit responses and behaviors from customers for some time now. Neuromarketing can be defined as the science of understanding the decision-making mechanisms of a customer and their behaviors. The way certain customers respond to marketing stimuli differs according to your approach, but one of the more difficult tasks is presenting colors, literature or shapes that evoke the kind of behavior necessary to improve business.
Most recently, the ability to know where eyes are focusing first when looking at an ad can be attributed to eye-tracking technology. Eye-tracking technology can identify where the customer will hone in on key messages, product advertisements or how the customer moves chronologically to help with branding or package design.
The packaging is important in creating and attracting customers. Companies like Campbell